Einschreibeoptionen
Professional competences:
The students can …
- describe survey methods and know the pros and cons of each method.
- identify and set up case studies to address important consumer issues.
- plan and conduct a small field survey on the identified case studies.
Interdisciplinary competences:
The students are able to …
- relate consumer aspects to general societal issues and policies.
- apply consumer insights to propose solutions and concrete steps towards targeted healthy food products.
- apply consumer insights to concrete steps for implementing products in the market.
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| Inhalt des Moduls |
Classical survey methods in theory and practice
- Deeper consumer understanding (segmentation, clustering) in different consumer groups (children, elderly, income, etc.)
- Contextual / Situational Effects, Nudging
- Sensory Labelling
- Facial Expressions, Eye Tracking
- (Virtual Reality)
- How to implement and conduct small field studies
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