Knowledge:
• You understand the relationship between social change, digitalization, and public communication
• You understand the role of digital and social media for public communication and societal functions
• You know how technological and social processes shape each other in the digital society
Skills:
• You are able to reflect on and evaluate digital communication with regards to its effects in different domains and social groups
• You can apply theoretical concepts and research findings about social media and digital society to communication professions
Mindset:
• You are motivated to reflect holistically on the interplay of digital transformation, social change, and the role of media and communication
The course will cover the following topics:
• Digitalization and social change
• Public communication in a digitally networked society
• Algorithmic processes in social and digital media communication
• Deep dive topics such as digital privacy and digital inequality
- ZHAW Teacher: Moritz Büchi (L Lehr- und Forschungspersonal)
- ZHAW Teacher: Deborah Harzenmoser (L Angestellte)