Knowledge: • You understand the relationship between social change, digitalization, and public communication • You understand the role of digital and social media for public communication and societal functions • You know how technological and social processes shape each other in the digital society Skills: • You are able to reflect on and evaluate digital communication with regards to its effects in different domains and social groups • You can apply theoretical concepts and research findings about social media and digital society to communication professions Mindset: • You are motivated to reflect holistically on the interplay of digital transformation, social change, and the role of media and communication The course will cover the following topics: • Digitalization and social change • Public communication in a digitally networked society • Algorithmic processes in social and digital media communication • Deep dive topics such as digital privacy and digital inequality