Assessment IM 2024-HS

The module "International Business & Management" introduces students to the complex and dynamic nature of international
companies.
The goal is to understand what it takes to lead an international company to sustainable success.
However, successful management in the 21st century involves not only economic but also social and ecological responsibility. To gain a holistic overview, the most important areas and topics of a company are examined, such as strategy, marketing,
processes, culture, change, human resources, finance, and ethical corporate responsibility.

The acquired knowledge is put into a practical context and directly applied to real-life case
studies. The case studies deal with the challenges of existing international companies and
their environment. These challenges are usually complex and do not only lead to one single
solution. The focus is therefore on sensitizing students to different perspectives.