Assessment IM 2024-HS

The International Business & Management module (IBM) introduces students to the complex and dynamic nature of international business.
The goal is to understand what it takes to lead an international business to sustainable success.
However, successful management in the 21st century involves not only economic, but also social and environmental responsibility. In order to gain a holistic overview, the most important areas and topics of a company are examined, such as strategy, marketing, processes, culture, change, human resources, finance and ethical corporate responsibility.

The knowledge gained is put into a practical context and applied directly to real-life case studies. The case studies deal with the challenges of existing international companies and their environment. These challenges are usually complex and do not have a single solution.
single solution. The focus is therefore on sensitizing students to different perspectives.